Google ranking factors can be affected by doorway sites

If a particular type of website turns up when you search for the phrase, does that mean that people using the phrase are looking for that type of site? If the keywords you are targeting are very competitive -- that is, lots of other sites are targeting them, too -- you may …

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Repurpose old gateway sites

On the other hand, constantly shooting for super-high word counts can leave you with fluff, or can alienate the vast portions of your audience who are interested in a quick read. A marketing communications planning program will often be based on information derived from communications research. Who are the top …

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