The hidden agenda of bread crumbs

I think of black versus white hat in terms of night versus day. What critics tend to ignore is the fact that, above almost everything else, Google's algorithms are looking for content that answers user questions and offers information which cannot be found anywhere else. The black green screen is …

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Does the Open Directory Project depend on walled garden sites

Twitter is the easiest and quickest way to learn what is happening. Even after Google pointed out that the new RankBrain system had been watching, tweaking, and changing search results on its own for more than a month, few people noticed anything different in their search results. An experienced engineer …

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Does the Yahoo indexer really care about URL parameters

Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. One of the most important optimisation measures …

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Thinking about rankings makes everything OK

Avoid the use of symbols in URLs and prefer more human readable alternatives. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. If a vendor cannot tell you specific results they've gotten …

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Losing Focus on local search

It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for. Target 500 to 1,000 words per post without sounding spammy or …

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