Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. One of the most important optimisation measures …

copying the content from someone else's website. All you need to do is include enticing call-to-action in the content to compel your blog visitors to subscribe. The key is to tackle a topic that doesn't change over time and to provide useful information for helping people do something. A lovely …

If you want to link to somebody but you don't want it to count as a vote (you don't want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I'm not …

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Make your users feel safe. More than just basic product attributes I could invest in a lovely rocking horse restorers . Recently, I came …

There are several main types of search behaviour when it comes to online retail, and you need to make sure that you are appealing to at least one of them with every piece of content you create: Whilst it is absolutely essential that you understand your audience and their search …

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to be a good one to rank for. The mechanism of a backlink is essentially a vote from another website to yours - a vote that …

Keyword research can be time-consuming, but rewarding when done properly. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any …

Avoid the use of symbols in URLs and prefer more human readable alternatives. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. If a vendor cannot tell you specific results they've gotten …

On the one hand, you have Google tirelessly updating its algorithm and trying to match the interests of its users. These interests change faster than Google can keep up. If you head over to Google and search for "site:yourdomain.com" the result will show you how many pages Google …

It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for. Target 500 to 1,000 words per post without sounding spammy or …

If they're cloaking information, are they who they say they are? After you do this, you are ready to code your application. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to …

The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages, offers, and incentives tailored to her past data and history. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is …