Keyword research can be time-consuming, but rewarding when done properly. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any …

Avoid the use of symbols in URLs and prefer more human readable alternatives. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. If a vendor cannot tell you specific results they've gotten …

On the one hand, you have Google tirelessly updating its algorithm and trying to match the interests of its users. These interests change faster than Google can keep up. If you head over to Google and search for "site:yourdomain.com" the result will show you how many pages Google …

It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for. Target 500 to 1,000 words per post without sounding spammy or …

If they're cloaking information, are they who they say they are? After you do this, you are ready to code your application. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to …

The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages, offers, and incentives tailored to her past data and history. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is …