Thinking about rankings makes everything OK

Avoid the use of symbols in URLs and prefer more human readable alternatives. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. If a vendor cannot tell you specific results they've gotten …

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Losing Focus on local search

It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for. Target 500 to 1,000 words per post without sounding spammy or …

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Personalization counts: how does reporting fit into this?

The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages, offers, and incentives tailored to her past data and history. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is …

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