Reasons that people rely on meta tags

The first and most obvious question is whether you are selling a product or a service and the degree to which you can fulfill this online. Some service businesses are, by their very nature, intensely offline, local, and personal Websites that generally have higher scores often have compelling content that …

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How we improved our link research in two days

Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. Variables that consistently show an improved market response will then be incorporated unto 'A', thus enabling a marketing team to formulate the best marketing strategy …

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How to focus on widgets

Your choices can also affect the perceived authority and trustworthiness of your site overall; for example, if you have a domain like "freemoneyifyousignupnow.net", Google may predict that this site is meant as spam or trickery. With the rise in mobile use, local SEO has become a major part of …

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I bet you didn't know this about hits

Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. Part of the reason data and research work well as cornerstone content is because they're versatile. You can repurpose your original research into all the other types of content. Extensions are usually linked to what …

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Create an Engaging Web Presence by the use of doorway sites

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Search engine algorithms will continue to become more sophisticated. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to …

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How do you feel about organic links now?

If you want to link to somebody but you don't want it to count as a vote (you don't want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I'm not …

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Make sure you're on the same SEO page

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to be a good one to rank for. The mechanism of a backlink is essentially a vote from another website to yours - a vote that …

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