How to focus on widgets

Your choices can also affect the perceived authority and trustworthiness of your site overall; for example, if you have a domain like "freemoneyifyousignupnow.net", Google may predict that this site is meant as spam or trickery. With the rise in mobile use, local SEO has become a major part of …

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Poor Migration causes major headaches

There is no point wasting additional time in specific linkbuilding avenues if they are not producing any referral hits. Doing so can devalue user experience, increase page loading times, and decrease your domain authority in Google's eyes. You should ensure that the first paragraph or so of text on your …

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I bet you didn't know this about hits

Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. Part of the reason data and research work well as cornerstone content is because they're versatile. You can repurpose your original research into all the other types of content. Extensions are usually linked to what …

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Create an Engaging Web Presence by the use of doorway sites

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Search engine algorithms will continue to become more sophisticated. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to …

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Types of site changes brought on by white hat SEO

Search engines can't read images, so if you don't give them specific alt tags you're missing out on an opportunity to add additional keywords to your website. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on …

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Does the Yahoo indexer really care about URL parameters

Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. One of the most important optimisation measures …

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Can rankings help improve my search engine placement?

copying the content from someone else's website. All you need to do is include enticing call-to-action in the content to compel your blog visitors to subscribe. The key is to tackle a topic that doesn't change over time and to provide useful information for helping people do something. A lovely …

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How do you feel about organic links now?

If you want to link to somebody but you don't want it to count as a vote (you don't want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I'm not …

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Lessons I learned about social media

There are several main types of search behaviour when it comes to online retail, and you need to make sure that you are appealing to at least one of them with every piece of content you create: Whilst it is absolutely essential that you understand your audience and their search …

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Make sure you're on the same SEO page

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to be a good one to rank for. The mechanism of a backlink is essentially a vote from another website to yours - a vote that …

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Thinking about rankings makes everything OK

Avoid the use of symbols in URLs and prefer more human readable alternatives. Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. If a vendor cannot tell you specific results they've gotten …

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Losing Focus on local search

It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for. Target 500 to 1,000 words per post without sounding spammy or …

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Personalization counts: how does reporting fit into this?

The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages, offers, and incentives tailored to her past data and history. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is …

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